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As the inventor of the clipless pedal, LOOK is one of the most crucial companies in the bicycle industry. Founded in 1951 by Jean Beyl in Nevers, France, LOOK first revolutionized the ski market by developing ski bindings. Jean Beyl's father, Alfred Beyl, was a successful track cyclist who gave inspiration to apply this technology to bicycle pedals as well. The click pedal was born in 1984 and just one year later Bernard Hinault won the Tour de France with it. Nowadays LOOK offers clipless pedal systems for road bikes, MTB's and many other types of bicycles.